We listen,
it helps us be inquisitive,
audacious
and creative
Lead + Experts
Our model is simple; an experienced strategic lead directly involved with clients, supported by analyst and strategist teams.
​
+
​
Experts in specialized areas who contribute when needed on mandates.
​
Structure is then adapted to mandate and clients.
Founder and Asymétrie Strategic lead
Claude Lamoureux
"Medium
is the message"
-Marshall McLuhan
Claude is the global strategic lead. He created Asymétrie to address the need to include media knowledge and strategic gap in the planning process. He is a seasoned 360 strategist and innovative thinker while being a digital, traditional, data and research enthusiast.
Recognized by his peers in the course of his carrer, he is better known for his client achievements and successes. He now offers this expertise and processes directly to brand managers; Asymétrie clients.
​
He leads the training and counselling programs and leads the strategic work.
We choose to work with people that are...
BILINGUAL
Analyse and speak
both data and ideas
CRITICS
Question the solutions
AUDACIOUS
Push further
to be memorable
CREATIVES
Innovate with ideas and opportunities
Collaborate
at each steps
COCREATIVES
Bring together various stakeholders
LINKS
Want to understand to go farther
LISTENERS
Embrace the challenge like their own
AMBASSADORS
The collaborator collective
We know the challenges each brand face are different. That's why we prefer working with a variety of experts who can bring unique contributions to the mandate.
​
Here's our collaborators' list of expertise:
- Advanced data management
- Advanced digital solutions
- Content
- Public relations
- Creative development
- Research
- CRM
- Event and sponsorship
- Experiential
​
Your strategic lead brings the right team to the table and helps coordinate their intervention backed by his multi media experience. If other agencies are already work with you, we will be glad to connect them to our process.
​
