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Claude Lamoureux

Founder and Strategic Lead

Claude has more than 18 years of experience in media strategy, strategic planning, general management, digital transformation and media management. After developing his expertise in media planing and creative thinking at Marketel (now McCann), he built the media division of Bleublancrouge. He then took the Metromedia lead and the digital operations of the Cogeco Media group to accelerate its digital transformation. Back in agency, he led the Cossette Media group in Quebec for 2 years before taking the big entrepreneurial leap of faith to launch Asymétrie.

He is also a lecturer at the Sherbrooke University, coach and speaker. He is involved on the advisory board of the McGill Goodman Cancer Research Center and the Quebec division of Nabs (BEC).

Past experiences

Automotive, finance and insurances, pharmaceutical, food, retail, restaurants, beauty, medias, telecommunication, non profit, governments, professional corporations, sports and more

More than 50 brands or organizations and hundreds of millions of media investments managed 

Past projects or campaigns

Achieved while in agency or media (Cossette, Cogeco Medias, Bleublancrouge, Marketel)

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